| The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business |  | Auteur: Clayton M. Christensen
Éditeur: Harper Paperbacks
Prix de liste: EUR 14,89
Acheter Neuf: EUR 9,39
le 22/5/2012 06:23 CEST détails
Vous épargnez: EUR 5,50 (37%)
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Vendeur: bellwetherbooks_usa
Classement parmi les ventes: 21,994
Langues: Anglais (Unknown), Anglais (Original Language), Anglais (Published)
Média: Broché
Édition: Reprint
Pages: 320
Poids (kg): 0.5
Dimension (cm): 8 x 5.3 x 0.8
ISBN: 0060521996
EAN: 9780060521998
ASIN: 0060521996
Date de publication: Janvier 7, 2003
Disponibilité: Expédition sous 1 à 2 jours ouvrés
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What do the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. In The Innovator's Dilemma, author Clayton M. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies. At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf. Highly recommended. --Harry C. Edwards
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